What are Loyalty & Referral Program and Campaigns
'Campaigns' and 'Loyalty & Referral Program' help you get more leads, build lists, visits, followers, engagement, sales, repeat sales, and referrals.
You can simultaneously run 'Campaigns' and 'Loyalty & Referral Program'. You can run multiple 'Campaigns' either simultaneously or stagger them as per your strategy .
'Campaigns' help you more with getting leads, account sign ups, newsletter subscriptions, followers, referrals (single-sided) and generally increase engagement. They do help in getting sales as well.
You can run multiple campaigns to achieve different objectives for e.g. run 'Subscribe for a chance to win' campaign if you'd like to increase your newsletter sign ups. Run a 'Visit to win' campaign to increase visitors to your website and social media pages. And, run a 'Refer 5 friends to get $50 off' for an instant win referral campaign.
'Loyalty & Referral Program' also helps you achieve all of the above objectives but in particular will get you referral (double-sided) sales, increased sales, repeat purchases and loyalty.
'Loyalty & Referral Program' aka Rewards Program: works only when the app is installed via an e-commerce platform. We currently support BigCommerce, Ecwid by Lightspeed, Etsy, Shopify, and WooCommerce. So after successful activation, visitors to your website will see a 'Rewards' Program widget and get points for shopping, referrals, signing up to your store, etc.
'Campaigns' :
There are two categories of campaigns that you can run:
No purchase required campaigns
As the name suggests, no purchase is required for people to participate in these campaigns.
You can run the following types of campaigns:
-
Sweepstakes: Add one or more actions for participation in your sweepstakes. e.g. watching, following, referring, visiting , answering. Reward people with bonus entries for participating in these actions. And, then draw winners.
See Examples.
See a quick Checklist with tips .
-
Instant Win Campaigns: Instantly reward people for taking actions, such as sharing, watching, visiting, commenting, and much more.
See Examples.
-
Giveaways: Giveaways are a combination of Sweepstakes and Instant Win Campaigns i.e. Points 1 and 2 mentioned above.
See Examples.
-
Contests: Ask entrants to submit a story, essay, recipe, opinion, or experience. Choose winners after the contest is over.
See Examples.
-
Refer-a-Friend Campaigns: You can add referral action within any of the campaign types mentioned above.
See Examples
Purchase is required campaigns aka Post Purchase campaigns:
Enter customers who have purchased from your store into a campaign for a chance to win prizes. Award customers bonus entries for every dollar spent. Increase your sales and engagement.
See Examples.
